BSI BS ISO 10668:2010

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Brand valuation. Requirements for monetary brand valuation

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BSI BS ISO 10668:2010

Brand valuation. Requirements for monetary brand valuation

PUBLISH DATE 2010
PAGES 22
BSI BS ISO 10668:2010

This International Standard specifies requirements for procedures and methods of monetary brand value measurement.

It specifies a framework for brand valuation, including:

  • objectives,
  • bases of valuation,
  • approaches to valuation,
  • methods of valuation, and
  • sourcing of quality data and assumptions.

It also specifies methods for reporting the results of such valuation.

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