BSI BS ISO 20671:2019

Withdrawn Revision
Brand evaluation. Principles and fundamentals

Best Price Guarantee Mar 12, 2019 English 24 Pages

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A newer publication replaces it: BSI BS ISO 20671-1


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BSI BS ISO 20671:2019

Brand evaluation. Principles and fundamentals

PUBLISH DATE 2019
PAGES 24
BSI BS ISO 20671:2019

This document specifies the fundamentals and principles for **brand evaluation**, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions, and sample indicators.

This document can be used in *internal* and *external* brand evaluation.

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