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ISO 10668:2010

Brand valuation - Requirements for monetary brand valuation
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ISO 10668:2010

Brand valuation - Requirements for monetary brand valuation

PUBLISH DATE 2010
ISO 10668:2010

ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.

ISO 10668:2010 specifies a framework for brand valuation, including:

  • objectives,
  • bases of valuation,
  • approaches to valuation,
  • methods of valuation, and
  • sourcing of quality data and assumptions.

It also specifies methods for reporting the results of such valuation.

SDO ISO: International Organization for Standardization
Document Number ISO 10668
Publication Date Sept. 1, 2010
Language en - English
Page Count
Revision Level
Supercedes
Committee ISO/TC 231
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