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ISO 11778:2025

Brand evaluation - Tourism city
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This document specifies the basic framework, indicators and processes of tourism city brand evaluation.

This document is applicable to brand evaluation of tourism city. It can also serve as a basis for industry organizations and third parties to evaluate brand of tourism city.

SDO ISO: International Organization for Standardization
Document Number ISO 11778
Publication Date Jan. 1, 2025
Language en - English
Page Count 14
Revision Level
Supercedes
Committee ISO/TC 289
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