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ISO 20252:2019

Market, opinion and social research, including insights and data analytics - Vocabulary and service requirements
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ISO 20252:2019

Market, opinion and social research, including insights and data analytics - Vocabulary and service requirements

PUBLISH DATE 2019
ISO 20252:2019

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").

Non-market research activities, such as direct marketing, are outside the scope of this document.

SDO ISO: International Organization for Standardization
Document Number ISO 20252
Publication Date Feb. 1, 2019
Language en - English
Page Count
Revision Level
Supercedes
Committee ISO/TC 225
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