ISO 20252:2026

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Market, opinion and social research, including insights and data analytics - Vocabulary and service requirements

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ISO 20252:2026

Market, opinion and social research, including insights and data analytics - Vocabulary and service requirements

PUBLISH DATE 2026
ISO 20252:2026

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics.

This document does not apply to non-research activities, such as direct marketing.

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